Corporations and the Fight for Sustainability
Many well-known companies have come forward with the issue regarding carbon emissions and how they plan to tackle them. One of the most prominent...
K-POP Brand Deals: The BLACKPINK effect
The Korean wave or Hallyu is the term used to describe the rapid growth in the use of Korean media and products throughout the...
No publicity is bad publicity: Gucci and the blackface scandal
The fashion industry dominates the world in our generation. Everyone wants to present the best version of themselves and they use their clothes to...
Racial Discrimination: Netflix trying it’s best or Just a Publicity Stunt?
On the 23rd of June 2020, Netflix (NFLX) decided that it would start to invest more in Blackcommunity owned banks in an attempt to...
Covid 19 and Pakistan: The Pharmaceutical Industry
Many, if not all, of the businesses in the world, are facing the catastrophic impacts of Covid-19. The world was not at all prepared...
Freelancing in Pakistan: A Growing Sector
Freelancing opens the door to a wide range of opportunities for young professionals. Many of them have a lot of side interests but not...
Amazon: A Modern Day Tyranny
What started as an online bookstore in a garage, Amazon has now become one of the largest multinational companies in the world, diversifying from...
Nintendo is reviving Game & Watch: One of its oldest handhelds from the ’80s
For quite some time, Nintendo has been projecting deja vu on its users, which is why it is reviving the Game & Watch, a...
The Simplicity of Apple : How Steve Jobs Created an Innovation
Apple is one of the biggest and most profitable tech companies in the world. An article released in December 2019 stated that despite having...
Starbucks: Their Monopoly in the Coffee World
Our daily lives have become very hectic due to which most of us tend to rely on caffeine to get through our day. Coffee...